IiNjongo zeNkampani:
Umgangatho ogqwesileyo, inkonzo ebanzi, isidima esiphezulu
Ifilosofi yoShishino:
Umgangatho-oriented, umthengi kuqala, iteknoloji eqhutywa, ukufuna ukugqwesa
Umbono weNkampani:
Hlala usungula izinto ezintsha, ugqobhoze imodeli yeshishini lemveli, thatha indlela yobungcali, ukuvelisa izinto ezintsha, kunye nokubeka uphawu, kwaye ugxile ekudaleni iinkqubo zamagumbi acocekileyo angenathuli.
Isilogeni:
1. Isimo sengqondo simisela ubude, ummandla umisela impumelelo esulungekileyo
2. Khangela imarike ngokomgangatho, kwaye wenze ingomso eliqaqambileyo nawe
3. Ngomoya kunye nobuqili, ukuhlanjululwa senza ngakumbi ngobuchule.
